GINGKO PRESS | MASS MEDIA / MARSHALL McLUHAN BOOK
From Cliché to Archetype (book cover)
Marshall McLuhan
with Wilfred Watson:
From Cliché to Archetype
In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco’s Theater of the Absurd.
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