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Super Identity
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Super Identity
In Your Sight and In Your Mind
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First impressions count. As that first perception is the most important one in real life, in the competitive world of commerce it has the potential to make or break a brand.
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Visual identity turns the idea, concept and attitude of brands into visceral visual surroundings that act as primary cues that communicate with the intended audience and consumers — from logos to the manufactured public image of a company, from icons on paper and on the screen to concept buildings and created environments.

Be it the visual identity for fashion branding or traffic signals, service industry manifestations or restaurants and food boutiques, Super Identity – In Your Sight and In Your Mind, unveils the ever changing, cutting edge of this visual language.

Expanding on the theme of branding and identity Super Identity further guides towards the creation of various atmospheres of visual singularity and expression created through artfully controlled details that entrench the character of a brand and its message into our perception.

256 pages, Hardcover, 8'' x 10'' (203 x 254 mm)
450 color illustrations, English
ISBN: 978-988-99001-7-5  $ 39.95
Read­ing is a very sen­sori­al ex­per­i­ence that mixes phys­ic­al and men­tal pro­cesses. And even though there are blogs, blogs, and more blogs — they can nev­er sweep away the charm of books. The ed­it­or­i­al con­tent, the pa­per, the struc­ture, the read­ing rhythm, the look: The book it­self has un­count­able pos­sib­il­it­ies to ex­plore. If there are books for chil­dren that are spe­cially de­signed as fun for kids, why not books spe­cially for de­sign­ers? As de­sign­ers are, or at least sup­posed to be, open-­minded, we try to ex­plore and make books with ex­cit­ing con­tents in a in­ter­est­ing struc­ture. That's what ARR pub­lish­ing are do­ing.”
— SK Lam    
See also:

Big Brand Theory NEW
Big Brand Theory
Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levi’s, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. more...

Super Premium
Super Premium: Brand Promotion
World renowned designers unveil their approach from goals and challenges, through process and design, to arrive at the most uniquely applicable gift ideas imaginable. more...

Short 'n' Strong: Taste the Real Italian Corporate Identity!
Short 'n' Strong: Taste the Real Italian Corporate Identity!
Italian designers are not only well equipped to understand the need for a brand to stand out and appeal to the consumer in a clear and memorable way, but they also understand that the emotional component is one of a logos' main functions. more...
How to order:
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GINGKO PRESS | GRAPHIC DESIGN BOOK | ISBN-13: 9789889900175 | ISBN-10: 988-99001-7-3 / 9889900173