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Logology 2 NEW TITLE
Logology 2
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The importance of a “logo” as a mnemonic device cannot be emphasized enough, especially in a new arena of heightened competition for consumer loyalty and retention.
Logology 2 (4) Logology 2 (2)
Logology 2 (1) Logology 2 (3)
Logology 2 (5)
Logology 2 collects a diverse array of logos, symbols, icons, mascots, emblems and graphics that all effectively achieve the goal of arresting one’s attention and entering our neural networks. Not just satisfied with today’s landscape, this book ambitiously sets out to predict the needs of tomorrow and the future of the logo, that most fundamental unit of communication design.

Interpreting the ever-fluctuating tastes of the marketplace, while staying true to a client’s needs, is one of the toughest challenges a designer can face. This dialogue is illuminated through a series of case studies — voyeuristic glimpses into the design process with some of today’s leading designers and design studios.

Logology 2 is the sequel to the highly successful Logology (2007).

288 pages, Flexi-bound, 8'' x 10'' (203 x 254 mm)
1000s of color illustrations, English
ISBN: 978-988-17328-9-7  $ 39.95
See also:

Logos Talk NEW
includes a

Logos Talk
In heavily typographic icons, graffiti or street art may provide the illumination, uncovering the influence of popular culture on today's graphic landscape. Logos Talk collects a staggering variety of fresh logo designs from around the world in an appealing format with DVD included. more...

Symbols, Pictograms & Silhouettes includes
Symbols, Pictograms & Silhouettes
The tremendous variety of work pre­sented in this volume is all united in pushing the limits of traditional design and striving for the creation of a new iconography. Go ahead and discover the potential it offers for your next design or creative endeavor. more...

Super Identity In Your Sight and In Your Mind
Super Identity
First impressions count. As that first perception is the most important one in real life, in the competitive world of commerce it has the potential to make or break a brand. more..
How to order:
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GINGKO PRESS | GRAPHIC DESIGN BOOK | ISBN-13: 9789881732897 | ISBN-10: 988-17328-9-1 / 9881732891