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100% DM: A Book About Direct Marketing
Pedro Guitton, AllRightsReserved:
100% DM
A Book About Direct Marketing
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As promotional materials have evolved to conform to recent advances in technology and new media, styles have expanded to incorporate sophisticated design that reaches far beyond simple, text filled information. In fact, designs of direct marketing have improved to such an extent that they are now treated by some designers and compilers of artful and effective graphics, as collectables.
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100% DM: A Book About Direct Marketing(2)
100% DM: A Book About Direct Marketing(2)
These tools and materials have become an integral part of successful marketing strategies of brands that have achieved an amazing level of recognition and furthermore, garnered a devoted audience along the way.

100% DM showcases the most impressive and effective materials including catalogues, leaflets, brochures, and invitations from the field of fashion to the leisure industry. 100% DM demonstrates how well designed direct materials can effectively communicate a long lasting message while developing and preserving a sophisticated audience.

235 pages, Paperback with jacket, 7 1/4'' x 10'' (185 x 255 mm)
250 color illustrations, English
ISBN: 978-988-99001-9-9 $ 39.95
Read­ing is a very sen­sori­al ex­per­i­ence that mixes phys­ic­al and men­tal pro­cesses. And even though there are blogs, blogs, and more blogs — they can nev­er sweep away the charm of books. The ed­it­or­i­al con­tent, the pa­per, the struc­ture, the read­ing rhythm, the look: The book it­self has un­count­able pos­sib­il­it­ies to ex­plore. If there are books for chil­dren that are spe­cially de­signed as fun for kids, why not books spe­cially for de­sign­ers? As de­sign­ers are, or at least sup­posed to be, open-­minded, we try to ex­plore and make books with ex­cit­ing con­tents in a in­ter­est­ing struc­ture. That's what ARR pub­lish­ing are do­ing.”
— SK Lam    
See also:

Head North The True Taste of Nordic Design NEW
Not for Sale: For Promo Only
Covering a never before seen array of techniques, materials, and forms, this title focuses on the ever-changing nature of promotion. The creative output featured in this volume is unmatched. more...

Super Identity In Your Sight and In Your Mind
Super Identity
First impressions count. As that first perception is the most important one in real life, in the competitive world of commerce it has the potential to make or break a brand. more..

Super Premium
Super Premium: Brand Promotion
World renowned designers unveil their approach from goals and challenges, through process and design, to arrive at the most uniquely applicable gift ideas imaginable. more...
How to order:
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GINGKO PRESS PUBLISHER | GRAPHIC DESIGN BOOK | ISBN-13: 9789889900199 | ISBN-10: 988-99001-9-X / 988990019X