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Marshall McLuhan 1911-2011
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Marshall McLuhan
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MMcL MAGAZINE
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Marshall McLuhan:
Letter to Ezra Pound
Toronto, 21st December 1948

Dear Pound,

Much delighted with the Trieste newspapers. The job on Hemingway most amusing. And the Joyce item a gem. Very significant too the Cicero review. My Italian not too adequate even for newspapers though.

The post has just brought The Great Trade Route (1). So I now have the only copy in Toronto. Am keen to get at it. Giovanelli and I are talking Ford up into a small boom. The time is ripe. And it is the best strategy for preparing the ground for a more adequate approach to your own achievement. Intellectually at least, the obfuscators via Marx are pulling rocks over themselves.

Seon Givens of Vanguard Press, the editor in charge of my book on Industrial Folklore (2) is a Mary Butts collector. Has everything. She (Seon Givens) plans to visit you soon.

As Giovanelli and I work up the W. Lewis cause we discover any number of Lewis fans who have warmed themselves secretly at his fires these 25 years!

The American mind is not even close to being amenable to the ideogram principle as yet. The reason is simply this. America is 100% 18th Century. The 18th century had chucked out the principle of metaphor and analogy — the basic fact that as A is to B so is C to D. AB:CD. It can see AB relations. But relations in four terms are still verboten. This amounts to deep occultation of nearly all human thought for the U.S.A.

I am trying to devise a way of stating this difficulty as it exists. Until stated and publicly recognized for what it is, poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.

With most cordial seasonable wishes for you and Mrs. Pound.

Marshall McLuhan

from Marshall McLuhan — Complete Correspondence,
edited by Matie Molinaro & Corinne McLuhan








“America is 100% 18th century. The 18th century had chucked out the principle of metaphor and analogy — the basic fact that as A is to B so is C to D. AB:CD. It can see AB relations. But relations in four terms are still verboten. This amounts to deep occultation of nearly all human thought for the USA”