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McLuhan: The Medium is the Massage ONE MILLION COPIES IN PRINT
Marshall McLuhan & Quentin Fiore:
The Medium is the Massage
An Inventory of Effects
Produced by Jerome Agel
New Cover Design by Shepard Fairey
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The Medium is the Massage remains Marshall McLuhan’s most popular book, perhaps as influential as Understanding Media. It is still one of the most insightful and provocative works ever to have been published on our modern culture.
McLuhan: The Medium is the Massage(2) McLuhan: The Medium is the Massage(5)
McLuhan: The Medium is the Massage(1)
McLuhan: The Medium is the Massage(4) McLuhan: The Medium is the Massage(3)
With every technological advance, McLuhan’s theories reveal how prescient his insights actually proved to be. His thought is a guide to understanding environments, especially new ones as they enter and pervade society, like the computer is doing to biology and science (McLuhan heralded the marriage of electronics and biology) and how the world wide web is threatening to liberate the old information monopolies from governments and big corporations.

Marshall McLuhan’s books are published in more than a dozen languages. He is widely considered to be the most original thinker of the twentieth century.

Quentin Fiore is one of America’s most distinguished graphic designers and perhaps the most successful of all McLuhan collaborators.

Jerome Agel has written and produced more than fifty books, including original visual interpretations of Marshall McLuhan’s and Buckminster Fuller’s work.

160 pages, Paperback, 4'' x 7'' (105 x 180 mm)
100 b/w illustrations, English
ISBN-13: 978-1-58423-070-0 $ 13.95
About the Author:
Marshall McLuhan watch:
Marshall McLuhan
Marshall McLuhan
One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies.

But he is far more than that. A cha­ris­matic figure, whose remarkable per­ception propelled him onto the inter­national stage, McLuhan became the prophet of the new information age.

In his own time he drew both ac­col­ades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-for­ward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The information super­high­way fulfilled his perceptive ob­ser­va­tion that the world would ultimately become a "global village."

Official Website:
See also:

Marshall McLuhan: The Medium is the Massage (Hc) NEW
Marshall McLuhan / Quentin Fiore:
The Medium is the Massage (Hc)
Centennial Facsimile Edition
More than 40 years after its initial pub­lication in 1967, this piquant classic is being released once again in its original hardcover format. This book remains McLuhan’s most popular book. With every tech­no­lo­gic­al advance, McLu­han’s theories reveal how prescient his in­sights actually proved to be. more...

Marshall MLuhan & Quentin Fiore: War and Peace in the Global Village
Marshall MLuhan / Quentin Fiore:
War and Peace in the Global Village
Originally published in 1968, this sequel to The Medium is the Massage was so prophetic that it has taken three decades to see how much the book guides our understanding of electric media. more...

Marshall McLuhan: The Book of Probes
Marshall McLuhan / David Carson:
The Book of Probes
McLuhan’s bold perceptions, such as “obsolescence is the moment of superabundance” he called ‘probes’ and they gleam today like hidden gems in his many books. more...
How to order:
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GINGKO PRESS | MASS MEDIA / MARSHALL McLUHAN BOOK | ISBN-13: 9781584230700 | ISBN-10: 1-58423-070-3 / 1584230703