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The Medium is the Massage - An Inventory of Effects | Centennial Facsimile Edition NEW TITLE
Centennial Facsimile Edition
Marshall McLuhan & Quentin Fiore:
The Medium is the Massage
An Inventory of Effects
Produced by Jerome Agel
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More than 40 years after its initial publication in 1967, this piquant classic is being released once again in its original hardcover format in celebration of the McLuhan Centenary. The Medium is the Massage remains Marshall McLuhan’s most popular book, perhaps as influential as Understanding Media.
McLuhan: The Medium is the Massage Hc - Centennial Ed. (2) McLuhan: The Medium is the Massage Hc - Centennial Ed. (1)
McLuhan: The Medium is the Massage Hc - Centennial Ed. (5) McLuhan: The Medium is the Massage Hc - Centennial Ed. (6)
McLuhan: The Medium is the Massage Hc - Centennial Ed. (3) McLuhan: The Medium is the Massage Hc - Centennial Ed. (4)
McLuhan: The Medium is the Massage Hc - Centennial Ed. (7) McLuhan: The Medium is the Massage Hc - Centennial Ed. (8)
With every technological and social “advance,” McLuhan’s theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that “the media work us over completely” becomes more evident every day. In his words, “so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.”

McLuhan’s remarkable observation that “societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication” is undoubtedly more relevant today than ever before.

160 pages, Hardcover, 6 3/4'' x 11 1/4'' (171 x 287 mm)
72 duotone and 28 b/w illustrations, English
ISBN: 978-1-58423-441-8  $ 24.95
About the Author:
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Marshall McLuhan
One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies.

But he is far more than that. A cha­ris­matic figure, whose remarkable per­ception propelled him onto the inter­national stage, McLuhan became the prophet of the new information age.

In his own time he drew both ac­col­ades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-for­ward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The information super­high­way fulfilled his perceptive ob­ser­va­tion that the world would ultimately become a "global village."

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Marshall McLuhan: The Mechanical Bride (Pb)
Marshall McLuhan:
The Mechanical Bride (Pb)
This is the devastating book which first established Marshall McLuhan’s reputation as the foremost critic of modern mass communications. The Mechanical Bride is vintage McLuhan — so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. more...

Marshall McLuhan: The Medium is the Massage
Marshall McLuhan / Quentin Fiore:
The Medium is the Massage (Pb)
This book remains Marshall McLuhan’s most popular book. With every tech­no­lo­gic­al advance, McLuhan’s theories reveal how prescient his insights actually proved to be. more...

Marshall MLuhan & Quentin Fiore: War and Peace in the Global Village
Marshall MLuhan / Quentin Fiore:
War and Peace in the Global Village
Originally published in 1968, this sequel to The Medium is the Massage was so prophetic that it has taken three decades to see how much the book guides our understanding of electric media. more...
How to order:
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GINGKO PRESS | MASS MEDIA / MARSHALL McLUHAN BOOK | ISBN-13: 9781584234418 | ISBN-10: 1-58423-441-5 / 1584234415