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Marshall McLuhan 1911-2011
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GINGKO PRESS — The official Publisher of Marshall McLuhan — is preparing new critical works and reprints of Marshall McLuhan’s writings.
Marshall McLuhan
Marshall McLuhan
Marshall McLuhan Unbound (20 individual offprints in a slipcase)
Marshall McLuhan:
Marshall McLuhan Unbound
— 20 individual offprints in a slipcase —
Edited by Eric McLuhan and W. Terrence Gordon
The essay is for exploring; the book, for explaining. Such was McLuhan’s philosophy about these two forms. The essay is the freer form and one better suited to exploration than the longer meditation, the book.

This startling new series puts the reader in the place of colleague and co-researcher. Instead of giving the reader just another collection of articles and interviews, McLuhan Unbound gives you offprints of the original essays. See how the two McLuhans, the literary academic and the public media expert are really one. Some of these articles were written before the subsequent book was envisioned: they are preliminary forays into new territory. Some were written after the book and encapsulate major themes; some set out additional discoveries or matters left out of the book; some present material discovered as a result of writing the book.

The McLuhan Unbound offprints series is not the last word in presenting McLuhan’s ideas and discoveries, but the first.

412 pages, 20 individual offprints in a slipcase
6'' x 9 1/4'' (152 x 233 mm), English
ISBN-13: 978-1-58423-051-9
ISBN-10: 1-58423-051-7      $ 35.00
Marshall McLuhan Unbound (slipcase small)
Marshall McLuhan Unbound (slipcase showing offprint’s spines)
List of Essays included:
  1. Printing and Social Change
  2. The Effect of the Printed Book on Language in the 16th Century
  3. The Argument: Causality in the Electric World – Marshall McLuhan and Barrington Nevitt
  4. The Relation of Environment to Anti-environment
  5. At The Moment Of Sputnik The Planet Became A Global Theater In Which There Are No Spectators But Only Actors
  6. Culture Without Literacy
  7. The Humanities in the Electronic Age
  8. The Bias of Communication
  9. American Advertising
  10. Inside Blake and Hollywood
  11. G. K. Chesterton: A Practical Mystic
  12. Roles, Masks and Performances
  13. Space, Time and Poetry
  14. New Media As Political Form  <— read online
  15. Notes on the Media as Art Forms
  16. The Media Fit the Battle of Jericho
  17. The Medium is the Message
  18. Myth and Mass Media
  19. Laws of the Media
  20. The Emperor’s Old Clothes
About the Author:
Marshall McLuhan
One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies.

But he is far more than that. A cha­ris­matic figure, whose remarkable per­ception propelled him onto the inter­national stage, McLuhan became the prophet of the new information age.

In his own time he drew both ac­col­ades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-for­ward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The information superhighway fulfilled his perceptive observation that the world would ultimately become a "global village."

Official Website:
Other Websites:
See also:

Marshall McLuhan: From Cliché to Archetype NEW
McLuhan: From Cliché to Archetype
In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés pro­vide the key to understanding Mod­ern­ism, from the puns of James Joyce to Ion­esco’s Theater of the Absurd. more...

Marshall McLuhan:  Understanding Media
McLuhan: Understanding Media
When first published, Marshall McLuhan’s Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. more...

Marshall McLuhan: The Classical Trivium
McLuhan: The Classical Trivium
In this previously unpublished work, a young Marshall McLuhan, as cultural historian, illuminates the complexities of the classical trivium, provides the first ever close reading of the enigmatic Elizabethan writer Thomas Nashe, and implicitly challenges the reader to accept a new blueprint for literary education. more...

Marshall McLuhan - Escape Into Understanding: A Biography
Marshall McLuhan – Escape Into
Understanding: A Biography
More than just a detailed life story, this fine and carefully written biography actually does justice to McLuhan’s ideas. Gordon evocatively portrays McLuhan’s central place in the ferment of the 1960s and explains the formation of his brilliant insights into the media. more...
How to order:
email to Gingko Press
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GINGKO PRESS | MASS MEDIA / MARSHALL McLUHAN BOOK | ISBN-13: 9781584230519 | ISBN-10: 1584230517