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Marshall McLuhan 1911-2011
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GINGKO PRESS — The official Publisher of Marshall McLuhan — is preparing new critical works and reprints of Marshall McLuhan’s writings.
Marshall McLuhan
Marshall McLuhan
Marshall McLuhan: COUNTERBLAST 1954  Centennial Facsimile Edition
Marshall McLuhan:
Foreword by W. Terrence Gordon
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In the same year that Wyndham Lewis published Self Condemned, Marshall McLuhan took inspiration from Lewis’s journal BLAST and produced COUNTERBLAST, intended, like Self Condemned, to shake the city of Toronto out of its smugness, complacency, and spiritual torpor.
Marshall McLuhan: COUNTERBLAST 1954 (1) Marshall McLuhan: COUNTERBLAST 1954 (3)
COUNTERBLAST spirals beyond its inspiration, pinpointing the paradox of creative and destructive changes issuing from the same social forces, as Lewis had noted, but at the same time revealing the origins of McLuhan’s cultural probes, the basis of the model for media analysis that would find full expression in his writings through more than thirty years following the appearance of COUNTERBLAST.

The key to COUNTERBLAST is not a deconstruction of Lewis’s BLAST, but the articulation of the need for a counter-environment as a means of perceiving the dominant and unnoticed environments that shape all societies and all human culture in its complex relation to emerging technologies.

32 pages, Hardcover, 8 1/2''x 11'' (216 x 279 mm)
6 b/w illustrations, English
ISBN: 978-1-58423-162-2  $ 19.95
About the Author:
Marshall McLuhan
One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies.

But he is far more than that. A cha­ris­matic figure, whose remarkable per­ception propelled him onto the inter­national stage, McLuhan became the prophet of the new information age.

In his own time he drew both ac­col­ades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-for­ward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The information superhighway fulfilled his perceptive observation that the world would ultimately become a "global village."

Official Website:
Other Websites:
See also:

Wyndham Lewis: BLAST 1
Wyndham Lewis: BLAST 1
Described by Lewis as “violent pink,” but by some others as the “puce monster,” the large format magazine displays radical ty­po­graphy and design, features a "Vorticist Manifesto," and bares eye-popping lists of items to be “Blessed” and “Blasted.” more...

Marshall McLuhan: From Cliché to Archetype NEW
McLuhan: From Cliché to Archetype
In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés pro­vide the key to understanding Mod­ern­ism, from the puns of James Joyce to Ion­esco’s Theater of the Absurd. more...
How to order:
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GINGKO PRESS | MASS MEDIA / MARSHALL McLUHAN BOOK | ISBN-13: 9781584231622 | ISBN-10: 1-58423-162-9 / 1584231629